We all know that plastic is versatile, durable, and affordable. That’s why, plastic has become a much-used material in many industries including the fashion industry. In fashion, plastic-based fibers or synthetic fibers can be used to mimic natural fibers. These fibers provide stretch and comfort and are common materials like polyester, nylon, acrylic, and spandex. From a manufacturing and consumer standpoint, cost-effectiveness makes plastics or synthetic fibers cheaper to produce than natural fibers…hence the growth of “fast fashion.”
Fast fashion has taken over the consumer space where customers appreciate the ability to buy clothing which mimic luxury brands while taking advantage of seasonal trends that don’t break the bank. Approximately 60% of our clothes are made from plastic, however, the production and disposal of plastic-based fabrics have had several environmental consequences giving fast fashion a bad rep. To date, the creation of synthetic fibers contributes to high greenhouse gas emissions, and this is added to the conversation of microplastic pollution which can be caused from washing synthetic clothes that take years to break down (in addition to other lots of other things). But is plastic and the use synthetic fibers really that bad for the industry?
Innovative Solutions
While we can’t fully give an answer. We can tell you that designers and brands are aware of the issues with fast fashion and plastic or synthetic materials. Because of this, some designers have started exploring solutions to keep the good parts of plastic while getting rid of the bad ones. One approach is the use of recycled plastics to create new clothes. This action reduces the need for virgin materials and minimizes waste in mass production. Companies have also explored other sustainable practices, such as reducing water usage, minimizing waste, and using eco-friendly dyes. These small yet impactful changes allow brands to continue to use materials that are cost-effective while eliminating some of the problems associated with the use and creation of synthetic fibers.
Consumers can even take things a step further by supporting brands doing their part in eliminating plastic waste while being conscious of the material impact and manufacturing processes. Currently, there are several well-known clothing companies making a difference and a few of them are listed below!
· Patagonia: a brand we all know and love because of the commitment to environmental sustainability- using recycled materials and supporting environmental initiatives.
· Everlane: a swankier store focused on transparent production processes while using sustainable materials to create good investment pieces.
· Reformation: came on the scene in 2009 and uses eco-friendly materials. The company also plans on being climate positive by 2025!
· Eileen Fisher: a luxury clothing company which uses organic fiber, promotes recycling and circular fashion.
· Girlfriend Collective: this is a women’s clothing brand that sells activewear made from recycled materials, such as old water bottles –how cool!
· Veja: uses organic cotton, wild rubber from the Amazon, and recycled materials to create stylish sustainable footwear.
